Why the worst of times can also be the best of times
Europe & CIS | 01 December 2008
Mars cited as an example in overcoming uncertainty in volatile markets to create new opportunities.
Key facts
- Executives can exploit uncertainty to extend their position in growing markets.
- Mars sold its Mars and Snickers bars through a network of small distributors.
- It quickly rose to be a leader in the Russian market in chocolate and pet food.
Financial Times
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