In promoting "sustainability," Mars wants to see growth and improvement in:

• The standard of living enjoyed by growers, their families and communities.
• The quality and quantity of the product.

Mars works in partnership with various entities and with cocoa-producing countries to empower the grower. Current efforts include:

• Providing market information processes.
• Supporting growers in developing better production techniques and practices to improve yields and income.
• Research and innovation programs to produce a robust cocoa crop.

These actions contribute to a healthy cocoa supply chain from which all involved can benefit - cocoa farmers, their communities, and the tropical environment in which cocoa is grown.